Introducing the
Branding Your Small Business Workbook
Is This You?
Are you setting up a new small business? Do you feel overwhelmed by all the things you need to do to brand your business?
Don't have the time to do the research?
Don't have the budget to outsource?
Don't know where to start?
Relax!
You don’t have to be a guru in branding!
I’ve created the Branding Your Small Business Workbook to help you develop a complete brand identity for your business.
This comprehensive workbook walks you through a structured process to develop your business’ brand identity from start to finish. You can also use it to rebrand an existing business.
Are you clear about what you want your business to achieve?
We’ll start by helping you gain clarity about your goals and vision for your business. You’ll understand why you want to be in business in the first place, and learn how to build your vision and values into your brand from the beginning.
Not sure where you fit into the marketplace? The workbook will help you understand your competition and identify the clients who need you!
Relax!
You don’t have to be a guru in branding!
I’ve created the Branding Your Small Business Workbook to help you develop a complete brand identity for your business.
This comprehensive workbook walks you through a structured process to develop your business’ brand identity from start to finish. You can also use it to rebrand an existing business.
Are you clear about what you want your business to achieve?
We’ll start by helping you gain clarity about your goals and vision for your business You’ll understand why you want to be in business in the first place, and learn how to build your vision and values into your brand from the beginning.
Not sure where you fit into the marketplace? The workbook will help you understand your competition and identify the clients who need you!
What You Get
The Branding Your Small Business Workbook is a 55-page downloadable PDF document in both A4 and US Letter size formats.
It has seven chapters, including four worksheets packed with ideas, inspiration and information.
Each exercise has comprehensive explanatory notes to guide you through the completion of each chapter.
The Appendix includes a set of sample answers for the chapter “Creating Your Brand – The Questions,” to show you the process in action!
The Details
The Branding Your Small Business Workbook includes the following features:
Overview
- Cover Page
- Table of Contents
- Introduction and About Me
Chapter One
- An Introduction to Branding
- Branding vs Marketing
- Purpose, Mission, Vision and Core Values
- Creating Your Brand – The Questions
- Creating Your Brand – Colors and Fonts
Chapter Two
- Worksheet 1 – The Competition
Chapter Three
- Worksheet 2 – The Client
Chapter Four
- Worksheet 3 – Core Values
Chapter Five
- Worksheet 4 – Color Psychology
Chapter Six
- Where To From Here? (Logo, Website, Social Media, Images)
- Can I Help You?
- Workbook Checklist
Chapter Seven
- Appendix – Sample Answers
The Details
The Branding Your Small Business Workbook includes the following features:
Overview
- Cover Page
- Table of Contents
- Introduction and About Me
Chapter One
- An Introduction to Branding
- Branding vs Marketing
- Purpose, Mission, Vision and Core Values
- Creating Your Brand – The Questions
- Creating Your Brand – Colors and Fonts
Chapter Two
- Worksheet 1 – The Competition
Chapter Three
- Worksheet 2 – The Client
Chapter Four
- Worksheet 3 – Core Values
Chapter Five
- Worksheet 4 – Color Psychology
Chapter Six
- Where To From Here? (Logo, Website, Social Media, Images)
- Can I Help You?
- Workbook Checklist
Chapter Seven
- Appendix – Sample Answers
Tone of Voice
As a bonus, you also receive the Tone of Voice and Communication Toolkit!
This toolkit complements the Branding Your Small Business Workbook by taking your brand identity to the next level.
Do you know when to be playful or serious with clients?
The Tone of Voice and Communication Toolkit will help you understand how your communications reflect your brand’s personality and core values.
You’ll learn how to convey your message by considering the words you use and how you write or say them.
Frequently Asked Questions
The Branding Your Small Business Workbook and the bonus Tone of Voice and Communication Toolkit are PDF documents. Both are provided in A4 or US Letter size for easy printing. All files are optimized to reduce download size.
All images have been sourced as free with a Canva account or from a free stock photo site that allows for commercial use.
All files are digital downloads and are available at the time of purchase. If you have any problems downloading your files, please do not hesitate to contact me.
As this is a digital product, with all files being made available immediately, we cannot offer refunds on this product.
Our Clients Say
About Me
Hi, I’m Anne,
I am a self-taught graphic designer working in Canva and a self-taught artist.
After a long career in the corporate world, including 20 years as a CEO and 7 years as a Board Member, I decided I needed a little more out of life and “retired” to start my own business.
I wasn’t sure exactly what I wanted to do. I had no plan! I just knew that I did not want to continue doing what I’d been doing. Sound familiar?
Never one to do things by halves, I did a huge amount of research into starting an online business and deciding on possible niches. Believe me, that niche changed a few times! Let’s not forget learning all about social media, Pinterest, SEO, marketing and more.
I have learnt a lot of valuable lessons along the way. Starting your own business is hard with so much to do and learn. Budgets are tight and you can’t always afford to bring in a ton of experts to do stuff for you.
Let me help you to kickstart your business so you can concentrate on your zone of genius. I can help you with brand identity and a wide variety of business and social media templates, customization and other support to get you up and running.
Happy Creating!
Anne
About Me
Hi, I’m Anne,
I am a self-taught graphic designer working in Canva and a self-taught artist.
After a long career in the corporate world, including 20 years as a CEO and 7 years as a Board Member, I decided I needed a little more out of life and “retired” to start my own business.
I wasn’t sure exactly what I wanted to do. I had no plan! I just knew that I did not want to continue doing what I’d been doing. Sound familiar?
Never one to do things by halves, I did a huge amount of research into starting an online business and deciding on possible niches. Believe me, that niche changed a few times! Let’s not forget learning all about social media, Pinterest, SEO, marketing and more.
I have learnt a lot of valuable lessons along the way. Starting your own business is hard with so much to do and learn. Budgets are tight and you can’t always afford to bring in a ton of experts to do stuff for you.
Let me help you to kickstart your business so you can concentrate on your zone of genius. I can help you with brand identity and a wide variety of business and social media templates, customization and other support to get you up and running.
Happy Creating!
Anne
Ready to Transform Your Business?
Completing the Branding Your Small Business Workbook will help you build a considered brand identity and a strong strategic foundation for your business that will guide you now and into the future. Your business will be off to a great start!
Things will change as your business grows, and you will likely tweak your brand identity as you go along. This Workbook is a reference tool that you can use again and again to refine your brand.
What are you waiting for? Let’s get this done!
* Prices are in US dollars.