Supermarket of Old
Branding and Design

How to Bring Your Brand to Life (Like That Old Corner Shop)

It wasn’t that long ago that all you needed to brand your business and get it up and running was to have a good product/service. Add a logo, website, a few colors and a business name, and you were ready to go!
Remember that saying from the movie, Field of Dreams (1989), “If you build it, they will come.” That may well have been true in the past, but not so today.

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What is Your Tone of Voice?
Branding and Design

Tone of Voice Roadmap

The Tone of Voice Roadmap gives you the steps needed to determine your business’s tone of voice, using the four dimensions of tone of voice. These dimensions consist of eight communication descriptors that can be used to describe how you “speak” to the world.

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Color Psychology and Branding - Warm Colors
Branding and Design

A Guide to Color Psychology and Branding

Whether it be consciously or otherwise, color plays a major part in our lives. It affects how we feel, how we communicate and even how we heal.

Color is far more than just a visual experience. Color can affect your wants, emotions, reactions and change the way you think. It can excite or soothe your mood, raise or lower your blood pressure, and even whet your appetite!

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Bold and Powerful Colours are In for 2020!
Branding and Design

Bold and Powerful Colors are In for 2020!

Late last year, I started looking at the up-and-coming design color trends and predictions for 2020. This year promises to be exciting with lots of bold and powerful colors, and I mean bold and powerful! While some people may find these colors a little over-the-top, with so much competition in the market and on social media, you need to stand out in a sea of competitors — not blend in with the crowd!

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Art and Creativity

My Artist’s Journey

I was born in Croydon in England in 1956. It would be fair to say that we came from rather humble beginnings. My Dad worked three jobs and Mum stayed home to look after the four kids. I do recall there was never a lot of money but there was always food on the table, love in the house and we made do.

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