It wasn’t that long ago that all you needed to brand your business and get it up and running was to have a good product/service. Add a logo, website, a few colors and a business name, and you were ready to go!
Remember that saying from the movie, Field of Dreams (1989), “If you build it, they will come.” That may well have been true in the past, but not so today.
In the first part of this series, we looked at the staggering growth of the internet and social media use around the world. Some areas of our lives must be substantially affected by our frequent use of connected devices. Let’s look now at some of the social dilemmas of social media.
How much do we use social media? The average internet user spends nearly 7 hours per day on the internet: a 9% increase from the previous year. This means that we spend nearly 40% of our waking hours on connected devices.
The Tone of Voice Roadmap gives you the steps needed to determine your business’s tone of voice, using the four dimensions of tone of voice. These dimensions consist of eight communication descriptors that can be used to describe how you “speak” to the world.
The Branding your New Business Roadmap gives you a general overview of the steps you need to take to brand your business. I have written this post to help you brand your small business and be clear about what you want your business to achieve!
Whether it be consciously or otherwise, color plays a major part in our lives. It affects how we feel, how we communicate and even how we heal.
Color is far more than just a visual experience. Color can affect your wants, emotions, reactions and change the way you think. It can excite or soothe your mood, raise or lower your blood pressure, and even whet your appetite!
Late last year, I started looking at the up-and-coming design color trends and predictions for 2020. This year promises to be exciting with lots of bold and powerful colors, and I mean bold and powerful! While some people may find these colors a little over-the-top, with so much competition in the market and on social media, you need to stand out in a sea of competitors — not blend in with the crowd!
I was born in Croydon in England in 1956. It would be fair to say that we came from rather humble beginnings. My Dad worked three jobs and Mum stayed home to look after the four kids. I do recall there was never a lot of money but there was always food on the table, love in the house and we made do.
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