Description
The Branding Your Small Business Workbook has seven chapters and four worksheets packed with ideas, inspiration and information. Each exercise has explanatory notes to guide you through the process further, and the Appendix includes a set of sample answers for the chapter, Creating Your Brand – The Questions, to show you the process in action!
Completing this Workbook will help you build a considered brand identity and a strong strategic foundation for your business that will guide you now and into the future. Things will change as your business grows, and you will likely tweak your brand identity as you go along. This Workbook is a reference tool that you can use again and again to refine your brand.
The Workbook includes the following features:
- Cover Page
- Table of Contents
- Introduction and About Me Page
- An Introduction to Branding
- Branding vs Marketing
- Purpose, Mission, Vision and Core Values
- Creating Your Brand – The Questions
- Creating Your Brand – Colors and Fonts
- Worksheets
- Worksheet 1 – The Competition
- Worksheet 2 – The Client
- Worksheet 3 – Core Values
- Worksheet 4 – Color Psychology
- Where To From Here?
- Logo
- Website
- Social Media
- Images
- Can I Help You?
- Workbook Checklist
- Appendix – Sample Answers
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