Branding Your Small Business Workbook

Are you starting out and feeling overwhelmed by all the things you need to do to set up and brand your small business?

Relax! The Branding Your Small Business Workbook is ideal when you’re starting to develop a brand identity for your small business. Budgets are tight! Not everyone can afford to pay a marketing strategist to do this for them.

With this in mind, I have created this comprehensive workbook that walks you through the process of establishing your business’ brand identity and goals from start to finish. The workbook will help take care of a lot of the hard work and help you plan for business success and clarity with a minimum of fuss and cost.

As a bonus, you’ll also receive the Tone of Voice and Communication Toolkit! This toolkit complements the Branding Your Small Business Workbook by taking your brand identity to the next level. Do you know when to be playful or serious with clients? The Tone of Voice and Communication Toolkit will help you understand how your communications reflect your brand’s personality and core values.

This purchase will give you my downloadable 55-page Branding Your Small Business Workbook and my Tone of Voice and Communication Toolkit, both as PDF documents in A4 and US Letter size formats for easy printing.



The Branding Your Small Business Workbook has seven chapters and four worksheets packed with ideas, inspiration and information. Each exercise has explanatory notes to guide you through the process further, and the Appendix includes a set of sample answers for the chapter, Creating Your Brand – The Questions, to show you the process in action!

Completing this Workbook will help you build a considered brand identity and a strong strategic foundation for your business that will guide you now and into the future. Things will change as your business grows, and you will likely tweak your brand identity as you go along. This Workbook is a reference tool that you can use again and again to refine your brand.

The Workbook includes the following features:

  • Cover Page
  • Table of Contents
  • Introduction and About Me Page
  • An Introduction to Branding
  • Branding vs Marketing
  • Purpose, Mission, Vision and Core Values
  • Creating Your Brand – The Questions
  • Creating Your Brand – Colors and Fonts
  • Worksheets
    • Worksheet 1 – The Competition
    • Worksheet 2 – The Client
    • Worksheet 3 – Core Values
    • Worksheet 4 – Color Psychology
  • Where To From Here?
    • Logo
    • Website
    • Social Media
    • Images
  • Can I Help You?
  • Workbook Checklist
  • Appendix – Sample Answers


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